About Control X
Control X Digital is an independent web design and digital consultancy run by Richard Cross.
Website Insights
Practical notes, advice, and observations from years of designing, building, supporting, and maintaining websites.
Recent Articles
A selection of recent articles covering websites, digital publishing, hosting, SEO, creative projects, and online visibility.
Arts & Culture Charity & Non-Profit Community Design & Interiors Education & Reference Environment & Ecology Events & Venues Festival & Events Financial & Energy Services Food & Drink Health & Social Care Health & Wellbeing Industry & Technical Publishing Music & Performing Arts Outdoor & Lifestyle Publishing Retail & E-commerce Sport & Leisure Trades & Construction Travel & Hospitality
Recent Work
The Cabin – Skye
Launched:
The Cabin offers luxury self-catering accommodation in an award-winning, environmentally-friendly, turf-roofed house on the famous Isle of Skye in Scotland.
Sector: Travel & Hospitality
Georgian Antiques
Launched:
With over 50,000 square feet of showroom space in Edinburghโs historic Leith, Georgian Antiques houses one of Scotlandโs largest collections. In 2024, I refreshed their long-standing WordPress siteโoriginally launched in 2014โto improve mobile usability and make browsing their vast inventory faster, clearer, and more accessible across devices. We were extremely impressed with not only Richardโsย technical…
Sector: Retail & E-commerce
The Edinburgh Ice Co
Launched:
Using triple filtered Scottish water, The Edinburgh Ice Co creates distinctive, beautiful ice of only the finest quality. A refresh of the site with fantastic new images courtesy of Peter Dibdin.
Sector: Food & Drink
French Film Festival
Launched:
Beginning in 1992, the festival has grown to encompass locations from Inverness to Plymouth by way of Edinburgh, Glasgow, Birmingham, Chichester and London. A typical Festival screens in large and small venues in more than 30 UK towns and cities.

Smidge
Launched:
Developed in Scotland Smidge is scientifically proven to provide protection against all biting insects for up to 8 hours. This redesign freshens the site first launched in 2016, with updated imagery, information and closer integration with Shopify.
Sector: Outdoor & Lifestyle
Web Design and Development
Custom websites designed for performance, usability, and long-term maintainability. Built for businesses, organisations, galleries, and creative projects.
WordPress Hosting
Managed WordPress hosting with monitoring, backups, security updates, and proactive maintenance to help keep websites secure and running smoothly.
WordPress Support
Ongoing support covering troubleshooting, updates, training, advice, and technical assistance when you need it.











